Ali is an award winning Executive Producer/Head of Production and Operations specialist. She brings almost two decades of experience in production and operations working in the world’s top agencies across Europe and Asia Pacific.
Ali has partnered with some of the world's most renowned and iconic brands, bringing to life some of the most celebrated and impactful campaigns across the Asia Pacific region and beyond. With a distinguished career within Ogilvy's global network in both Singapore and Hong Kong, followed by nearly five years with Forsman & Bodenfors Singapore, Ali established and led the production department while also being a key member of the senior leadership team.
Her exceptional work has been widely recognized and highly awarded by prestigious industry accolades, including Cannes, D&AD, and The One Show, and has even been praised by the Prime Minister of Singapore, as well as featured in various global news outlets.
Experience
2024 | Freelance Executive Producer
2024 | The Talent Business, Singapore
2019 - 2024 | Forsman & Bodenfors, Singapore
2016 - 2019 | Ogilvy & Mather, Singapore
2014 - 2016 | Ogilvy & Mather, Hong Kong
2014 | Contagion, New Zealand
2011 - 2014 | Ogilvy & Mather, Singapore
2009 - 2011 | Saatchi & Saatchi, Singapore
2007 - 2009 | BBDO, Singapore
2005 - 2007 | iris, London
Clients
SK-II
Gojek
Head & Shoulders
Down Syndrome International
Marina Bay Sands
Unilever
P&G
AWS
Emirates
Dove
American Express
Mandarin Oriental
CitiBank
UOB
Tiger Beer
Singapore Navy
Awards
Cannes Lions - 2024 - Shortlist: Glass Lion For Change
Clios - 2024 - Silver: Digital & Mobile, Storytelling
Clios - 2024 - Shortlist: Branded Entertainment & Content, Film-Scripted
PR Awards Asia-Pacific - 2024 - Gold: Fashion & Beauty
PR Awards Asia-Pacific - 2024 - Bronze: PR Event
Creative Circle Awards - 2024 - Creative Director of the Year
Creative Circle Awards - 2024 - Gold: Digital Agency of the Year
Creative Circle Awards - 2024 - Silver: Creative Agency of the Year
Creative Circle Awards - 2024 - Silver: Advertiser of the Year, SK-II
Creative Circle Awards - 2024 - Gold: Film, Creative Effectiveness
Creative Circle Awards - 2024 - Gold: Film, Cultural Insight
Creative Circle Awards - 2024 - Gold: Online Film, Online
Creative Circle Awards - 2024 - Gold: Craft, Script
Creative Circle Awards - 2024 - Gold: Social & Influencer, Gong for Good
Creative Circle Awards - 2024 - Gold: Digital Craft, Art Direction
Creative Circle Awards - 2024 - Silver: Craft, Editing
Creative Circle Awards - 2024 - Silver: Craft, Direction
Creative Circle Awards - 2024 - Silver: Branded Entertainment, Cultural Insight
Creative Circle Awards - 2024 - Silver: PR, Gong for Good
Creative Circle Awards - 2024 - Silver: Design, Gong for Good
Creative Circle Awards - 2024 - Silver: Mobile & Digital, Gong for Good
Creative Circle Awards - 2024 - Bronze: Branded Entertainment, Best Use of Film
Creative Circle Awards - 2024 - Bronze: Film, Interactive
Creative Circle Awards - 2024 - Finalist: Craft, Cinematography
Creative Circle Awards - 2024 - Finalist: Direct, Gong for Good
Creative Circle Awards - 2024 - Finalist: Brand Experience & Activation, Gong for Good
Spikes Asia - 2024 - Shortlist: Culture & Context, Cultural Insight
Ciclope - 2024 - Finalist: Brand Content
Cannes Lions - 2023 - Silver: PR
Cannes Lions - 2023 - Bronze: Digital Craft
Cannes Lions - 2023 - Bronze: Design
Cannes Lions - 2023 - Shortlist: Glass Lion For Change
One Show - 2023 - Bronze: Digital Design
One Show - 2023 - Merit: PR Digital & Online
One Show - 2023 - Fusion Pencil: Shortlist
London International Awards - 2023 - Gold, Digital Image Design
London International Awards - 2023 - Silver, Health & Wellness
London International Awards - 2023 - Bronze, Digital: Charity
London International Awards - 2023 - Finalist, Evolution
Clios Health - 2023 - Silver: Design, Health Awareness & Advocacy
Clios Health - 2023 - Shortlist: Public Relations, Health Awareness & Advocacy
Clios - 2023 - Silver: Public Relations
Clios - 2023 - Shortlist: Design
Spikes Asia - 2023 - Bronze: PR Not-for-profit
Spikes Asia - 2023 - Bronze: Digital Craft
Spikes Asia - 2023 - Bronze: Digital & Interactive Design
Spikes Asia - 2023 - Shortlist x 5
New York Festival - 2023 - Gold: G100 Inspiration Award
Award Awards - 2023 - Silver: Charity Digital
Award Awards - 2023 - Bronze: Charity PR
Award Awards - 2023 - Shortlist: Street Casting
Caples - 2023 - Gold: Digital
Caples - 2023 - Gold: Small Agency
Caples - 2023 - Gold: Not-for-Profit
Caples - 2023 - Silver: PR
Madstars - 2023 - Gold: Strategy Stars, Not-for-Profit
Madstars - 2023 - Gold: PIVOT, Not-for-Profit
Madstars - 2023 - Silver: Design, Not-for-Profit
Madstars - 2023 - Silver: Social & Influencer, Not-for-Profit
Madstars - 2023 - Bronze: Social & Influencer, Audience Targetting
Madstars - 2023 - Bronze: Social & Influencer, Community Building
Madstars - 2023 - Bronze: Design, Digital Design
Madstars - 2023 - Bronze: PR, Not-for-Profit
Madstars - 2023 - Bronze: SGD, Health
Madstars - 2023 - Crystal: PR, Corporate Responsibility
Madstars - 2023 - Crystal: PR, Creating Shared Value
Madstars - 2023 - Crystal: Gender Equality
Madstars - 2023 - Crystal: Social & Influencer Stars, Brand Storytelling