Gojek | Spectacular 925

Gojek wanted people to ride with them more during off-peak hours, 9am to 5pm. But off-peak hours are boring, uneventful, predictable. At least that’s what most think.

Then again… how do they know, if they’re not going?

In this promo campaign, we teased people into taking more off-peak rides by stoking their curiosity with ideas of what could be!