Kami

Down Syndrome is often considered a flaw - people with the condition are perceived as having something wrong with them. This causes lower self-esteem in young women with Down Syndrome, and is made worse by the unrealistic beauty standards projected on their social media feeds. With the rise of pixel-perfect virtual influencers, we wanted to make a bold statement that Down Syndrome is not a flaw, and should never be erased. We created the world’s first virtual influencer with Down Syndrome, and named her Kami (which means perfection). Together with 100 real young women, Kami’s mission is to make the digital world more inclusive.

Kami is run by a panel of 100 real young women with Down Syndrome. They are her voice, they decide where she should go and what she should do. We work closely with this panel to ensure Kami is an authentic representation of the community. As her story continues to take shape, ideas and perspectives from young women all over the world are shared through her channels.

Cannes Glass Lion For Change Finalist
Cannes Lions “Community-first creativity” case study
Case Study for Meta’s “Ethics of Virtual Influencers” Guidebook
Signed to world’s leading virtual modelling agency The Diigitals
Cannes Lions, One Show, Clios & Clios Health, Spikes Asia, Madstars, New York Festival, Award Awards, Caples